The Weekly Sweep
A short review prevents search drift, especially when multiple team members create content or when your offer evolves over time.
The fastest win is making sure new posts still match the profile-level keyword map.
- Check profile wording
- Review last three captions
- Inspect location use
- Scan account status
What to Track
Track search-related movement, not just total reach, so you can catch discoverability problems early.
- Profile visits
- Non-follower reach
- Search impressions
- Saves and shares