10-Minute Audit Flow
Move top to bottom: display name, bio, category, pinned posts, last nine captions, alt text, hashtag quality, location data, and account status.
The goal is not perfection. The goal is to find the two or three broken signals that are hurting discovery most.
- Check profile keyword alignment
- Review last nine posts for topic drift
- Inspect alt text and caption openers
- Confirm account status is clean
What to Fix First
Start with the profile and your most important posts because those assets influence how new visitors and the platform read the account.
- Display name
- Bio
- Pinned posts
- Best offer posts