Name Field Strategy
Your account name should say what you do, not only who you are.
When possible, pair the brand or personal name with a service, topic, or local phrase users actually search.
- Brand + topic
- Service + city
- Audience + promise
Bio Structure That Works
A high-performing bio makes the account understandable in seconds and gives Instagram a cleaner classification signal.
- What you do
- Who it is for
- Proof or authority
- One clear CTA