What the Triad Is
Trust grows fastest when the audience sees ability, reliability, and proof together over time.
One strong post is helpful, but repeated trust signals are what move skeptics into buyers.
- Competence
- Consistency
- Proof
How to Use It
Build content that teaches clearly, demonstrates standards repeatedly, and shows outcomes often enough that the account feels dependable.
- Teach
- Show your process
- Prove results
- Repeat the message