The Three Parts
Trust grows when the audience sees competence, consistency, and proof repeatedly rather than once.
Those three layers reduce hesitation far better than polished claims alone.
- Competence
- Consistency
- Proof
How to Apply It
Use content that teaches, content that shows repeated standards, and content that demonstrates outcomes so trust compounds over time.
- Teach clearly
- Show your process
- Prove outcomes
- Repeat the message consistently