The Stages That Matter
People rarely buy on first contact. They move through discovery, consideration, trust, purchase, and repeated reinforcement.
Your content should know which stage it is serving.
- Discovery
- Trust-building
- Decision
- Purchase
- Advocacy
Match Content to the Stage
Top-of-funnel content earns attention, while proof, answers, and offers move the relationship deeper.
- Hooks for discovery
- Proof for trust
- CTAs for action
- Community for advocacy