Why Alt Text Needs Restraint
Alt text should first describe what is actually visible, not function like a hidden block of search keywords.
The safest approach is to use only semantically relevant language that accurately matches the image.
- Describe the image first
- Use natural language
- Support the main topic
- Avoid stuffing
How to Use Semantic Terms Safely
Add one or two related descriptive terms where they truly fit the image context instead of repeating every keyword you want to rank for.
- Use one clear subject term
- Add one related descriptor
- Keep it readable
- Stay image-accurate