Why Alt Text Matters
Alt text helps Instagram understand what is visually present in the post while also improving accessibility for users.
It is not a place to keyword stuff. It is a place to describe the image in a clear, natural way that includes the core subject.
- Describe the actual subject
- Include one main concept naturally
- Keep it specific and readable
Simple Alt Text Formula
Write one sentence that covers who or what is in the image, what is happening, and the most relevant context such as product, location, or result.
- Subject
- Action
- Context