What Makes a Good Trigger Word
The best trigger words are short, memorable, easy to spell, and clearly connected to the thing being delivered.
Confusing or overly clever trigger words create unnecessary drop-off.
- Simple to type
- Relevant to the offer
- Easy to remember
- Distinct from normal comments
How to Improve Delivery Rate
Match the trigger to the promised asset and repeat it cleanly in captions, stories, and comments so users know exactly what to do.
- Use one trigger per offer
- Keep instructions obvious
- Test alternatives
- Avoid spammy wording