Start With One Core Asset
The cleanest workflows begin with one strong source piece, then branch it into smaller formats based on audience behavior on each platform.
Repurposing fails when the same exact file is pushed everywhere without adaptation.
- Core video or carousel
- Quote extracts
- Email summary
- Thread or post variant
Use Automation Where It Helps
Automate resizing, caption drafts, naming conventions, and storage handoffs so creative energy stays on the message.
- Template titles
- Auto-transcripts
- Folder rules
- Cross-platform checklists