Why Highlight Keywords Matter
Highlights stay visible on the profile much longer than most posts, which makes their labels powerful for ongoing navigation and positioning.
Good naming also helps reinforce the topics the account wants to be known for.
- Persistent profile signals
- Clear buyer navigation
- Better topic reinforcement
- More useful profile structure
What to Use
Name highlights after the things buyers care about most, such as results, reviews, process, pricing, or tutorials.
- Results
- Reviews
- Process
- Pricing
- Tutorials