Why Better Briefs Matter
Most weak UGC comes from vague instructions, not unwilling customers.
A good brief reduces confusion and increases the chance of getting footage you can actually use.
- Clear shot ideas
- Simple talking points
- Better framing guidance
- Stronger permission workflow
What to Include
Keep the brief short but specific enough that customers know what to film, what to say, and how natural the content should feel.
- Hook prompt
- Use case prompt
- Visual checklist
- Submission instructions