Why Retention Falls in the Middle
Many longer videos lose tension after the opening because the middle repeats rather than progresses.
A better story arc keeps changing the viewer's reason to stay.
- New tension
- Visible progress
- Mid-video resets
- Delayed payoff
How to Structure It
Use a sequence of setup, friction, proof, escalation, and payoff so the content keeps moving toward something bigger.
- Setup
- Friction
- Proof
- Escalation
- Payoff