Why Passive Viewers Stay Passive
Many scripts create attention but fail to create a real next step, which leaves the audience engaged but inactive.
The missing piece is often a clearer path from interest to message.
- Weak next-step logic
- No clear invitation
- Not enough proof
- Too much vagueness
How to Move Them into DMs
Use a structure that creates a problem, frames the truth, adds proof, and then invites a DM in a way that feels natural.
- Problem
- Truth
- Proof
- DM CTA