Why the Intercept Matters
Most users decide within moments whether a reel deserves more attention.
A stronger visual intercept slows the swipe by making the content legible immediately.
- Immediate clarity
- Fast contrast
- Visible result
- Cleaner first frame
How to Build It
Use bigger visual contrast, clearer subjects, and fewer delayed setup beats so the opening lands before the thumb moves on.
- Lead with the outcome
- Use stronger framing
- Start with motion
- Cut the intro