What the Grid Should Reflect
Pricing should account for the work itself, the audience value, and the rights the brand wants to purchase.
Follower count alone is too weak to set professional fees.
- Deliverables
- Audience fit
- Rights usage
- Production complexity
- Timeline
How to Use It
Build a pricing grid with clear minimums, usage tiers, and add-ons so negotiation becomes more grounded and less emotional.
- Set a floor
- Separate rights
- Package add-ons
- Price from value