Local Search Checklist
Local businesses need clear city, service, and category signals on-profile and inside post captions.
Treat your bio like a mini landing page for one market and one core offer.
- City + service in display name
- Neighborhood or city in bio
- Map-friendly address and contact info
- Geo-tagged posts and stories
- Customer proof pinned to the profile
What Usually Wins
Consistent local language, repeatable content formats, and frequent proof from real customers make the account easier to rank for nearby intent.
- Before and after posts
- Area-specific FAQs
- Local testimonials