Where to Look First
Start with account status, recent topic drift, and changes in your first-frame quality or shareability.
Non-follower reach usually falls when Instagram loses confidence about who should receive the post next.
- Account health
- Recent content consistency
- Retention drop
- Share and save decline
Recovery Plan
Return to one proven topic, sharpen the opening, and publish a tighter batch of highly classifiable posts before making bigger changes.
- Pick one pillar
- Improve hooks
- Add more proof
- Track saves and shares closely