Why Sends Win
A DM send is a high-intent action: it means someone thought of a specific person.
Make content that solves a small problem or captures a relatable moment someone wants to share.
- Make it relatable
- Make it useful
- Make it short and rewatchable
Templates That Trigger Sends
Use prompts that map to real conversations.
- "Send this to a friend who..."
- "If you've ever..."
- "3 signs you..."